Popular Media

The concept behind this photo was to capture the shapes and curves of the vehicle to create an ad-like photo.  I chose to frame the image utilizing the 2/3 rule so that the viewers eyes would be drawn to the car.  I looked up one of volkswagon's slogans to enhance the ad-like feeling.

Most of the feedback i received on this photo was encouraging.  Everyone agreed that the photo looked and felt similar to volkswagon ads.  VW ads are known to be simple and clean, and this was mimicked in the photo.  Some commented positively on the lighting of the image, as it was in a parking ramp and the editing reflects artificially composed lighting.

This was another of my attempts at an advertising photo. My attempt and hopes were that the hand reaching to grab the milk chug would emphasize it as a great product. I placed the milk chug inside of a refrigerator and placed the camera inside.  I was inspired by Alton Brown's refrigerator/oven cam in his show Good Eats.  The face and body of the figure is hidden behind the door and in the shadows because i felt that exaggerating the size of the hand as it reached toward the camera/milk would enhance the products appeal.

This image was viewed as an advertising photo, however most criticized the  angle of the milk chug.  Most agreed that it would have been much more effective as an advertising image if the label was turned toward the viewer.

The concept behind this photo was to recreate a billboard image.  This image was taken on a whim, and it reminded me of billboards that deliver facts and public messages.  I decided to write in a fact about dental health, with the idea of an ad for a dental clinic or health plan in mind.

Others interpreted this image as an ad or billboard.  The font used was positively receieved, however most agreed that the word "brush" should be moved up slightly so that it does not blend together with the white sink.

This image was taken with the idea of a snapshot or a polaroid in mind.  Though it's wider horizontally, in the printed presentation, i left a large space on the bottom to enhance the snapshot feel of the image.  I utilized the flash to create a somewhat nostalgic feel, as it creates a halo around the subject.

Others stated that they were somewhat confused by the image at first.  The vertical lines to the right threw some off at first because they looked like legs.  Following that comment, some thought that it would be a good idea to redo the image with someone wearing the slippers.  A jumping off idea that came from that point was to shoot images of different people wearing different shoes of all types, or perhaps different body parts.